From Nieman Reports: Six Months Ago NPR Left Twitter. The Effects Have Been Negligible

Six months later, we can see that the effects of leaving Twitter have been negligible. A memo circulated to NPR staff says traffic has dropped by only a single percentage point as a result of leaving Twitter, now officially renamed X, though traffic from the platform was small already and accounted for just under two percent of traffic before the posting stopped. 

I’ve seen this shared very widely in the past couple days — I wonder if we’ll see other news orgs make the same decision (especially with the very serious disinformation problem that has blown up in the past week).