Carrot propaganda


My wife watches a show called Married at First Sight. It is what it sounds like it is, and I like hearing it while I do other things.

Anyway on the most recent episode one guy was telling his wife/new acquaintance that his ancestor was part of the effort to push the myth that carrots help you see in the dark, during WWII. I was baffled, he had some facts wrong, but it turns out this was real:

On December 22, 1940, the British Ministry of Agriculture released a statement urging the populace to eat carrots. “If we included a sufficient quantity of carrots in our diet,” the statement read, “we should overcome the fairly prevalent malady of blackout blindness.”

The propaganda was awesome too.

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